Pride Slide Activation
︎︎︎June 2019
︎︎︎Client: Tinder
During World Pride in 2019, Tinder installed a 30-foot rainbow slide in front of the Flatiron Building in NYC. Everyone was invited to take a ride down the Pride Slide.
For each ride down the slide, Tinder would donate to The Human Rights Campaign. Riders were also encouraged to slide into their senator’s DMs to urge them to support the Equality Act.
As a result of this activation, over $15,000 was donated to HRC, and earned media attention from major press publications.
Collaborators
Creative Director: Shawna Lagnado
Art Director: Steven Pham
ACD: Kristin Collins Jackson
Creative Manager: Nicole Lee
Motion Design: Lisa Cai
Copy: Kaelyn Lark
Press
The New York Times
Ad Age
Newsweek
Creative Director: Shawna Lagnado
Art Director: Steven Pham
ACD: Kristin Collins Jackson
Creative Manager: Nicole Lee
Motion Design: Lisa Cai
Copy: Kaelyn Lark
Press
The New York Times
Ad Age
Newsweek
