Pride Slide Activation


︎︎︎June 2019
︎︎︎Client: Tinder

During World Pride in 2019, Tinder installed a 30-foot rainbow slide in front of the Flatiron Building in NYC. Everyone was invited to take a ride down the Pride Slide. 
For each ride down the slide, Tinder would donate to The Human Rights Campaign. Riders were also encouraged to slide into their senator’s DMs to urge them to support the Equality Act.

As a result of this activation, over $15,000 was donated to HRC, and earned media attention from major press publications. 

Collaborators

    Creative Director: Shawna Lagnado
    Art Director: Steven Pham
    ACD: Kristin Collins Jackson
    Creative Manager: Nicole Lee
    Motion Design: Lisa Cai
    Copy: Kaelyn Lark

Press
    The New York Times
    Ad Age
    Newsweek